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At its facilities in Latacunga, in Ecuador's Cotopaxi Province, Naranjo Roses is developing a special rose collection inspired by several national teams that will participate in the 2026 FIFA World Cup. The initiative includes roses and floral arrangements designed to replicate the colors of different national flags through a combination of selection, tinting, and assembly processes carried out entirely on the farm. Among the designs created are representations of Ecuador, t

As the wedding season approaches across many of the world's largest floral markets, demand begins shifting toward one timeless color palette: elegant whites and delicate sweet pinks. While wedding trends continue to evolve—from intimate ceremonies to luxurious destination celebrations—one element remains constant: roses continue to define the language of romance. For growers, wholesalers and floral designers, selecting the right variety means balancing beauty, productivity a

The new generation in disinfection for post-harvest floriculture Several studies have shown that microbiological contamination in cut flowers can reduce water absorption and significantly shorten their vase life. In the floriculture industry, even minimal contamination can lead to reduced quality, shorter vase life, and customer complaints. Maintaining completely clean environments is no longer optional; it's a critical factor for competitiveness. Cold storage rooms and po

For Azaya Gardens, sustainability did not emerge solely as an external requirement, but as a process of internal transformation. Its journey began with Flor Ecuador certification in 2011, later joined by BASC, while the company moves toward new standards such as Flor Verde. One of the most significant changes was moving from work based solely on experience to a culture grounded in documented procedures and continuous improvement. This shift helped reduce errors, strengthen p

Under a new name NEOFARMS but with the same DNA that built Nevado Roses, the company continues to invest in the holistic well-being of its collaborators. At NEOFARMS formerly Nevado Roses, we don't just ask our team members if they're doing well — we genuinely care about their overall well-being. That is why we decided to implement Poverty Stoplight, a social innovation tool that encourages collaborators and their families to identify their own needs and develop practical sol

By: Eng. Christian Molina G. Technical and Commercial Manager – Crop Protection Division Agrocelhone del Ecuador Cía. Ltda. Introduction In today's highly competitive floriculture industry, maximizing yield and commercial quality is essential for accessing international markets. Achieving this goal requires efficient and strategic plant nutrition management. Calcium (Ca) and Potassium (K) are two indispensable nutrients in this process; however, their uptake through the root