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1. Physiological and Agroecological Context in Intensive Floriculture Intensive cut-flower production in Ecuador—including greenhouse-grown roses and summer flowers such as Gypsophila, Hypericum, Delphinium, Limonium, and Stock—requires plants with high metabolic activity and vigorous root systems capable of sustaining the continuous removal of biomass through harvesting. In untreated soils, or in soils subject to inadequate sanitation practices, plants are exposed to ongoing

The Floral Industry's Knowledge Platform Helping individuals and organizations explore, benchmark, and grow knowledge through continuous learning. MIAMI, FL — August 18, 2026 — Every day, professionals across the floral industry make decisions based on knowledge—from breeding and production to sourcing, logistics, sales, merchandising, floral design, and customer service. While educational initiatives have long supported the industry, there remains an opportunity to make lear

By: Genviv Team The genetic breeding programs in floriculture increasingly incorporate performance-related variables. Evaluating a new variety today can go beyond aesthetics to include its behavior in production, postharvest, transport, marketing, and end-consumer use. Genviv explains how it integrates these factors into its selection program and its vision for the evolution of floral genetic breeding. INNOVATION IN TODAY'S FLORICULTURE How has the concept of innovation in f

Bloom Together Event Announces First International Edition in Ecuador Registration is now open for the October 6 gathering in Quito, marking the Bloom Together Event’s first international edition. MIAMI, FL — August 24, 2026 — For six years, the Bloom Together Event has brought the floral industry together around one purpose: to celebrate and demonstrate the power of networking, collaboration, and community-building — together. What began in Miami has grown through the partic

Enduring design movements are rarely new—they are reinterpretations of styles that have captivated floral enthusiasts for centuries. Few examples illustrate this better than the ongoing fascination with garden-type flowers. Defined by intricate blooms, layered movement, and a sense of abundance, this aesthetic remains as relevant as ever. What may appear to be a contemporary trend is, in reality, the latest expression of a design language that has transcended generations. Ma

By: Eng. Christian Molina G. Technical and Commercial Manager “Crop Protection” – Agrocelhone del Ecuador Cía. Ltda. Introduction In modern, highly competitive floriculture, maximizing yield and commercial quality is essential for accessing international markets. Achieving this requires efficient and strategic management of plant nutrition. Calcium (Ca) and Potassium (K) are two essential elements in this process; however, their assimilation from the soil is often limited b