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Climate data allows growers to anticipate environmental conditions that may affect production and supports better planning of activities throughout rose cultivation. Analyzing this information helps reduce risks, optimize resources, and maintain production continuity. What Type of Data Is Used? Temperature: Maximum, minimum, and average temperatures are monitored to evaluate crop development and their impact on production processes. Vapor Pressure Deficit (VPD): VPD represent

SOCIAL RESPONSIBILITY | PART II For years, NEOFARMS has built a well-being model that goes far beyond salary. Doctors, psychologists, dentists, and social workers work under the same roof as the flower growers. This is the system that sustains it — and the numbers that prove it. In Ecuadorian floriculture, the conversation around sustainability has evolved. It is no longer limited to water, soil, or carbon. At NEOFARMS, sustainability has a face, a name, and even a medical hi

There is a special time of year in the flower industry when everything seems to move a little faster. The calendar fills with events, meetings, new varieties, business opportunities, and, most importantly, the chance to reconnect with the people who make this industry so extraordinary. We are entering that season once again, beginning with the FlowersExpo in Russia, followed by the spectacular Expoflor Ecuador and, shortly after, the international gathering in Holland in the

The Russian market, historically one of the leading destinations for Ecuadorian roses, now operates under a logistics and economic landscape that is radically different from just a few years ago. Since the beginning of the war, direct shipments of Ecuadorian flowers to Russia have largely ceased to be viable, forcing the distribution chain to reorganize around alternative routes through Turkey, Kazakhstan, and Kyrgyzstan. These detours have significantly extended transit time

By: Tech team Josarflor For any flower farm, climate is both an ally and a risk. Today, precision agriculture is no longer optional. Systematically monitoring climate variables is key to making daily management decisions, from irrigation to disease control. Josarflor has sensors installed across its production blocks that record temperature and relative humidity, which are used to calculate Vapor Pressure Deficit (VPD), a key indicator of the crop's water demand. This is comp

In a crop as sensitive to environmental conditions as floriculture, reliable monitoring equipment is no longer a luxury—it is a management tool. Climameteoro, the official representative of Davis Instruments in Ecuador, provides climate-monitoring solutions designed to help growers turn weather conditions into actionable information. The Vantage Pro2 GroWeather system combines temperature, humidity, rainfall, wind, and solar radiation sensors in a single platform, making it a