The countdown to Valentine's Day 2026 has already begun in Ecuador. In the country's main flower-growing regions, producers and marketers are working against the clock to ensure that each rose arrives in perfect condition to international markets on the most important date of the year for the industry. Ideal weather conditions boost production The past month has brought favorable news from the crops. In Cayambe, one of the main production areas, daytime temperatures have aver

The Wholesale Florist & Florist Supplier Association (WFFSA) has officially opened registration for the 2026 Floral Distribution Conference (FDC), taking place March 1–4, 2026, at the Trump National Doral Miami hotel. Following the success of the 2025 event, which drew nearly 650 attendees, close to 100 exhibiting suppliers and representatives from more than 50 wholesaler companies, the 2026 edition of FDC promises to deliver an even more dynamic experience — with new progra

[Machachi, october 24, 2025]  – Ecoroses, a distinguished flower farm with over 28 years of operation in the country, celebrated the inauguration of its new photovoltaic system, marking a significant milestone in its sustainability journey. The company, which specializes in producing roses, ranunculus, and other floral products, has made an investment that aligns perfectly with the "eco" philosophy embedded in its name. Throughout its history, Ecoroses has consistently focuse

Ecuador is the world's third-largest flower exporter, with more than 5,000 hectares dedicated to cultivation and nearly 50,000 direct jobs. In an increasingly demanding market regarding environmental and social matters, Ecuadorian flower farms face the challenge of demonstrating that their operations go beyond discourse. Flores Verdes, a farm located in Ecuador's highlands, has committed to concrete sustainability projects addressing three fronts: reforestation, clean energy,

Royal De Ruiter presented one of its most captivating innovations at the beginning of 2024: Sunny Days, a variety that illuminates the market with its charm and energy. From its very name, it evokes sunny days, joy, and optimism—sensations that are faithfully reflected in its soft yellow hue, capable of conveying warmth, vitality, and freshness. "The main reason we introduced the variety was because of its impressive transformation in the vase."  At first glance, at the cutti