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Carbon footprint management has become a strategic pillar for the competitiveness of Ecuadorian floriculture in international markets. During the conference “Carbon Footprint Management in the Floriculture Sector,” Dalton Vasco, together with Carlos Villavicencio and Marco León, presented a technical and managerial analysis of the quantification, reduction, and offsetting of greenhouse gas (GHG) emissions, with emphasis on measurable data, international standards, and a case

FDC 2027 to Be Held at the Miami Airport Convention Center (MACC) Miami, FL — March 4, 2026 — The Wholesale Florist & Florist Supplier Association (WFFSA) announced today that the 2027 Floral Distribution Conference (FDC) will take place at the Miami Airport Convention Center (MACC) in Miami, Florida. The announcement was made during the WFFSA Business Session at FDC 2026 by WFFSA President Fredrick Melero, Choice Farms, who shared the news with attendees gathered for the co

Miami, FL — March 2, 2026 — The Wholesale Florist & Florist Supplier Association (WFFSA) proudly announced the winners of the 2026 Floral Xcellence Awards during its Opening Reception at the Floral Distribution Conference (FDC) in Miami this evening. Now in its second year, the Floral Xcellence Awards continue to celebrate innovation, quality and excellence across the global floral supply chain. This year’s competition featured 50 entries, showcasing outstanding varieties fr

In a significant development for Ecuador’s floriculture sector, Quito and Washington have reached a reciprocal trade agreement that will eliminate the 15 % surcharge  previously applied to Ecuadorian flowers entering the United States — one of the world’s largest floral markets. The new trade framework, formally known as an Agreement on Reciprocal Trade (ART) , comes after nine months of negotiations and eight technical rounds  between the two governments. Once the agreement

Valentine’s Day represents one of the most demanding moments for Ecuador’s floriculture industry: it accounts for around 30% of farms’ annual sales and requires extreme coordination among growers, airlines, logistics operators, and the Mariscal Sucre International Airport. During peak season, the industry can move between 100,000 and 120,000 boxes per day, with volumes that nearly triple over the 22 days of the export peak. The 2026 season is progressing with positive prelimi

The countdown to Valentine's Day 2026 has already begun in Ecuador. In the country's main flower-growing regions, producers and marketers are working against the clock to ensure that each rose arrives in perfect condition to international markets on the most important date of the year for the industry. Ideal weather conditions boost production The past month has brought favorable news from the crops. In Cayambe, one of the main production areas, daytime temperatures have aver