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6.9 million kilos later: PQA’s commitment to floriculture
At PQA, we understand that greenhouse plastic management does not end when plastic leaves the farm. That is where a process begins that must ensure proper and traceable handling and recovery. It all starts with the collection of used plastic by an authorized environmental waste manager, who is responsible for its collection, weighing, and documentation. The material is then transported to PQA’s facility, where its arrival is recorded and the sorting process begins. The plasti
Marco Mejia
Sep 213 min read


NEOFARMS: The essence behind the new name
While the name changes from Nevado Roses to NEOFARMS, what remains intact is the essence, “nearly three decades of commitment to people”. At NEOFARMS, wellbeing isn't a human resources department: it's a complete architecture, with doctors, psychologists, dentists, and social workers as part of Neofarms' day-to-day team. Quality-of-life monitoring is a fundamental pillar for the company. The numbers prove it. 685 dental appointments (Oct. 2025 – Jul. 2026) 200+ medical appoi
Marco Mejia
Sep 212 min read


Project Phoenix: How we're transforming post-harvest operations at Naranjo Roses
Phoenix was born out of a very concrete need: to integrate and standardize our post-harvest processes. For years we operated with separate processes across our farms, and that meant duplicated efforts, resources that weren't fully optimized, and an operation that, while it worked, wasn't prepared for the growth pace we've set for ourselves as a group. Phoenix is our answer to that: a centralized post-harvest operation, more efficient, more innovative, and with the capacity to
Marco Mejia
Sep 213 min read


Why temperature precision is a commercial issue, not just an agronomic one
For flower buyers, a rose's stem length, bud size, color, and vase life are commercial specifications long before they are botanical outcomes. Behind every one of those specifications sits a variable that growers can influence but never fully control: temperature. In Ecuador's diverse growing regions, understanding how temperature variability is managed has become as relevant to sourcing decisions as variety selection itself. Climate is harder to predict — so growers plan by
Marco Mejia
Sep 213 min read


Incarpalm: 20 years packaging Ecuador’s productive storyA beginning rooted in agriculture
It all began in 2006 with a specific goal: to supply corrugated cardboard packaging to the family banana business that would eventually become Corporación Palmar. What started as a response to a concrete operational need became the foundation of Incarpalm, a company that, two decades later, has established itself as a leading name in Ecuador’s packaging industry and is increasingly expanding its reach into the floriculture sector. Its history cannot be separated from that of
Marco Mejia
Sep 213 min read


Rethinking Red: Breeding Beyond the Benchmark
Red does not need an introduction. Reinventing it is another story. For generations, it has been woven into the fabric of floriculture, carrying a significance that extends far beyond any single season or occasion. That familiarity, however, raises the bar for every new variety entering the segment, where reliability and differentiation can matter just as much as the color itself. Behind red’s unmistakable emotional appeal is a practical reality. At farm level, it anchors the
Marco Mejia
Sep 212 min read

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