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Under a new name NEOFARMS but with the same DNA that built Nevado Roses, the company continues to invest in the holistic well-being of its collaborators. At NEOFARMS formerly Nevado Roses, we don't just ask our team members if they're doing well — we genuinely care about their overall well-being. That is why we decided to implement Poverty Stoplight, a social innovation tool that encourages collaborators and their families to identify their own needs and develop practical sol

By: Eng. Christian Molina G. Technical and Commercial Manager – Crop Protection Division Agrocelhone del Ecuador Cía. Ltda. Introduction In today's highly competitive floriculture industry, maximizing yield and commercial quality is essential for accessing international markets. Achieving this goal requires efficient and strategic plant nutrition management. Calcium (Ca) and Potassium (K) are two indispensable nutrients in this process; however, their uptake through the root

By Caridad Sáenz – Editor-in-chief Ecuador y sus flores Ecuador produces some of the best roses in the world. That is not marketing — it is a well-documented fact backed by the country's unique geography, altitude, and decades of floriculture expertise. No other origin consistently delivers the stem quality, head size, and vase life that Ecuadorian farms do. This October, that place becomes even more special. Expo Flor Ecuador 2026 returns to Quito, and with it comes one of

At the heart of modern floriculture, where tradition meets innovation, a proposal emerges that redefines the way we understand flowers. Infinity Breeding is a proudly Ecuadorian brand that, from its very essence, carries a clear message: Unlimited Innovation. Talking about Infinity Breeding is not only talking about flowers. It is talking about science, constant observation, and a relentless pursuit to create something that goes beyond the visual and connects with human emoti

Ing. Andrés Jaramillo P. Research and Development Department Agrocelhone del Ecuador Cía. Ltda. Introduction Success in floriculture production depends on a dynamic root system that ensures efficient nutrition, solid anchorage, and resistance to abiotic stress. The Research and Development Department of Agrocelhone del Ecuador Cía. Ltda. presents this study to demonstrate how MOREROOTS transforms root architecture, directly impacting stem firmness, uniformity, and producti

In recent years, flowers have taken on a new role—one that extends far beyond tradition. No longer reserved primarily for milestones or formal gestures, fresh florals are being integrated more into everyday routines, particularly among Millennial and emerging Gen Z audiences. This reflects more than a change in purchasing behavior; it signals an ongoing redefinition of how people seek moments of comfort, self-expression, and connection. This evolution is rooted in the broader