Behind the scenes

Marcelo Vallejo on the data, loyalty and hard-won reputation behind one of the flower industry's most trusted breeding houses Ecuador's flower exports have nearly doubled in six years, and few breeders have ridden that wave as confidently as DeRuiter. We sat down with Marcelo Vallejo to find out what's really behind the growth: rigorous data, boots-on-the-ground relationships, and a refusal to oversell a variety that hasn't earned it. How has the market evolved in recent year

New venue, expanded education and a refreshed conference format bring more opportunities for business, networking and industry collaboration to the 2027 Floral Distribution Conference. Washington, DC – October 1, 2026 – The Wholesale Florist & Florist Supplier Association (WFFSA) has officially opened registration for its 2027 Floral Distribution Conference (FDC), taking place February 28 - March 3, 2027, in Miami, Florida. With a new venue, expanded programming and a refresh

At PQA, we understand that greenhouse plastic management does not end when plastic leaves the farm. That is where a process begins that must ensure proper and traceable handling and recovery. It all starts with the collection of used plastic by an authorized environmental waste manager, who is responsible for its collection, weighing, and documentation. The material is then transported to PQA’s facility, where its arrival is recorded and the sorting process begins. The plasti