Behind the scenes

At the heart of modern floriculture, where tradition meets innovation, a proposal emerges that redefines the way we understand flowers. Infinity Breeding is a proudly Ecuadorian brand that, from its very essence, carries a clear message: Unlimited Innovation. Talking about Infinity Breeding is not only talking about flowers. It is talking about science, constant observation, and a relentless pursuit to create something that goes beyond the visual and connects with human emoti

Ing. Andrés Jaramillo P. Research and Development Department Agrocelhone del Ecuador Cía. Ltda. Introduction Success in floriculture production depends on a dynamic root system that ensures efficient nutrition, solid anchorage, and resistance to abiotic stress. The Research and Development Department of Agrocelhone del Ecuador Cía. Ltda. presents this study to demonstrate how MOREROOTS transforms root architecture, directly impacting stem firmness, uniformity, and producti

In recent years, flowers have taken on a new role—one that extends far beyond tradition. No longer reserved primarily for milestones or formal gestures, fresh florals are being integrated more into everyday routines, particularly among Millennial and emerging Gen Z audiences. This reflects more than a change in purchasing behavior; it signals an ongoing redefinition of how people seek moments of comfort, self-expression, and connection. This evolution is rooted in the broader