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Behind the scenes
Behind every stem grown in Ecuador, there are communities, social programs, and projects that change lives. These are their stories.
Featured story of the week
Sustainability in practice: Flores verdes
MINI DOCUMENTARY - 3 MIN
Flores Verdes, a farm located in Ecuador's highlands, has committed to concrete sustainability projects addressing three fronts: reforestation, clean energy, and comprehensive water and waste management.
20
Farms with a published story
50k
families linked to the industry
15
CSR projects documented
10
Countries reading this stories
Flower Genetics: The Invisible Engine Behind the Ecuadorian Rose
How genetic innovation defines Ecuador’s competitiveness in the global floral market By: Editorial Team Ecuador y sus flores Behind every Ecuadorian rose that reaches a florist in New York, a shop in Amsterdam, or a supermarket in Tokyo, there is a process involving years of genetic research, trait selection, and a strong commitment to innovation. Ecuadorian floriculture does not compete solely on price or volume—its true competitive advantage lies in the genetic quality of i
Mother’s Day 2026: A Season of Strong Production and Strategic Opportunities
Friday april 24, 2026 Ecuador’s shipments for Mother’s Day are in full swing, with ocean consignments having departed as early as week 15. Visits to farms across the country confirm an exceptional production season: fields are overflowing with flowers, and growers report volumes that reflect an excellent recovery following the Valentine’s cycle. It is worth noting that weather conditions in recent weeks have been variable—temperatures reaching up to 28°C and heavy rainfall of
Flowers, Markets & Money:
FLORAL INDUSTRY FORUM · APRIL 2026 What the US and European data really tell exporters right now Compiled from presentations by Kate Penn (SAF), Marco Groot (Hilverda De Boer / FM Group), Bill Schafer (Schaffer Designs), Sahid Nahim (New Bloom Solutions), Rodrigo Leiva (Sunshine Bouquet), Nicholas Chany (Rosaprima) & Victor Van Dijk (FM Group) The global floriculture industry gathered this week for a forum that cut through the noise and delivered the numbers every marketer an
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