top of page
Behind the scenes
Behind every stem grown in Ecuador, there are communities, social programs, and projects that change lives. These are their stories.

Featured story of the week
Sustainability in practice: Flores verdes
MINI DOCUMENTARY - 3 MIN
Flores Verdes, a farm located in Ecuador's highlands, has committed to concrete sustainability projects addressing three fronts: reforestation, clean energy, and comprehensive water and waste management.
20
Farms with a published story
50k
families linked to the industry
15
CSR projects documented
10
Countries reading this stories


The Garden Effect: From Historic Inspiration to Modern Breeding
Enduring design movements are rarely new—they are reinterpretations of styles that have captivated floral enthusiasts for centuries. Few examples illustrate this better than the ongoing fascination with garden-type flowers. Defined by intricate blooms, layered movement, and a sense of abundance, this aesthetic remains as relevant as ever. What may appear to be a contemporary trend is, in reality, the latest expression of a design language that has transcended generations. Ma


Optimization of Postharvest Quality and Structural Resistance in Roses through Foliar Application of Calcium and Potassium
By: Eng. Christian Molina G. Technical and Commercial Manager “Crop Protection” – Agrocelhone del Ecuador Cía. Ltda. Introduction In modern, highly competitive floriculture, maximizing yield and commercial quality is essential for accessing international markets. Achieving this requires efficient and strategic management of plant nutrition. Calcium (Ca) and Potassium (K) are two essential elements in this process; however, their assimilation from the soil is often limited b


Naranjo Roses bets on a new collection inspired by the 2026 FIFA World Cup and the UEFA Champions League
At its facilities in Latacunga, in Ecuador's Cotopaxi Province, Naranjo Roses is developing a special rose collection inspired by several national teams that will participate in the 2026 FIFA World Cup. The initiative includes roses and floral arrangements designed to replicate the colors of different national flags through a combination of selection, tinting, and assembly processes carried out entirely on the farm. Among the designs created are representations of Ecuador, t
bottom of page
%2020_19_05.png)