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The commercial representation of floral varieties is not merely a distribution agreement; it is, above all, a statement of market vision. Since De Ruiter took on the representation of Jan Spek Rozen — a Dutch breeder with over a century of history — the commitment has been clear: to anticipate a global demand that today calls for unusual forms, high-durability petals, and a distinct varietal identity. A portfolio built on technical distinction The first criterion for inclusio

1. How do you define the role of commercial management at a premium flower farm like Josarflor, and which decisions have the greatest impact on the business? Commercial management at a premium farm like Josarflor plays a strategic role that goes far beyond sales. Its primary function is to connect the farm's production capabilities with international market opportunities, ensuring profitability, sustainability, and brand positioning. The most impactful decisions typically inv

How genetic innovation defines Ecuador’s competitiveness in the global floral market By: Editorial Team Ecuador y sus flores Behind every Ecuadorian rose that reaches a florist in New York, a shop in Amsterdam, or a supermarket in Tokyo, there is a process involving years of genetic research, trait selection, and a strong commitment to innovation. Ecuadorian floriculture does not compete solely on price or volume—its true competitive advantage lies in the genetic quality of i

Friday april 24, 2026 Ecuador’s shipments for Mother’s Day are in full swing, with ocean consignments having departed as early as week 15. Visits to farms across the country confirm an exceptional production season: fields are overflowing with flowers, and growers report volumes that reflect an excellent recovery following the Valentine’s cycle. It is worth noting that weather conditions in recent weeks have been variable—temperatures reaching up to 28°C and heavy rainfall of

FLORAL INDUSTRY FORUM · APRIL 2026 What the US and European data really tell exporters right now Compiled from presentations by Kate Penn (SAF), Marco Groot (Hilverda De Boer / FM Group), Bill Schafer (Schaffer Designs), Sahid Nahim (New Bloom Solutions), Rodrigo Leiva (Sunshine Bouquet), Nicholas Chany (Rosaprima) & Victor Van Dijk (FM Group) The global floriculture industry gathered this week for a forum that cut through the noise and delivered the numbers every marketer an

Carbon footprint management has become a strategic pillar for the competitiveness of Ecuadorian floriculture in international markets. During the conference “Carbon Footprint Management in the Floriculture Sector,” Dalton Vasco, together with Carlos Villavicencio and Marco León, presented a technical and managerial analysis of the quantification, reduction, and offsetting of greenhouse gas (GHG) emissions, with emphasis on measurable data, international standards, and a case