Jaime Troncoso - CEO Thirty years in this business leave their mark. Three decades of relationships have generated something invaluable: the trust of our shareholders, the appreciation and loyalty of our customers, the genuine commitment of our employees, and the constant support of our suppliers. We deeply value each of the relationships we have built throughout this journey led by Alfredo Pallares, who has consolidated a family business with the necessary drive to continue

Today, sustainability is a topic everyone talks about — a requirement that has become part of the common discourse. Yet, in practice, it’s not always easy to put into action. In agricultural sectors such as floriculture, sustainability goes far beyond meeting standards: it requires a profound transformation of production processes, business philosophy, and how success is measured. In Ecuador, we have witnessed many examples of companies that have embraced this challenge with

By Stefany Hidalgo – BASC Pichincha In today's dynamic world, where everything moves, changes, and connects in a matter of seconds, trust has become any company's most valuable asset. Without trust, there are no sustainable relationships, lasting alliances, or genuine growth. In this context, BASC (Business Alliance for Secure Commerce) has built a solid path toward a business culture based on legality, transparency, and supply chain security. Since its creation, BASC has tra

Ecuadorian floriculture stands out for developing social projects at different levels — efforts that go far beyond certification requirements. Many of these initiatives have helped flower farm workers transform their lives and seize the opportunities for growth that the floriculture industry has created. Today, the social and economic development generated by this sector is visible throughout the country. Azaya Gardens is a flower farm located among the mountains of Ecuador’s

Quito, September 24, 2025 —  Despite the protests  called by the Confederation of Indigenous Nationalities of Ecuador (Conaie), which...