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It all began in 2006 with a specific goal: to supply corrugated cardboard packaging to the family banana business that would eventually become Corporación Palmar. What started as a response to a concrete operational need became the foundation of Incarpalm, a company that, two decades later, has established itself as a leading name in Ecuador’s packaging industry and is increasingly expanding its reach into the floriculture sector. Its history cannot be separated from that of

Red does not need an introduction. Reinventing it is another story. For generations, it has been woven into the fabric of floriculture, carrying a significance that extends far beyond any single season or occasion. That familiarity, however, raises the bar for every new variety entering the segment, where reliability and differentiation can matter just as much as the color itself. Behind red’s unmistakable emotional appeal is a practical reality. At farm level, it anchors the

Ecuador's position in global floriculture rests on conditions that are geographic as much as commercial. Its equatorial location and high-altitude terrain, combined with roughly twelve hours of direct sunlight year-round and a growing cycle with no marked seasons, create the physical basis for flowers of consistent quality and added value. Behind those conditions, is also a specialized workforce: experience, technical knowledge, and dedication applied to every stage of cult

Ecuador exports more than 500 million dollars a year in flowers and is the world's leading rose exporter. But the most important season on the floriculture calendar doesn't play out in February — it plays out four months earlier. 35% of annual exports depend on Valentine's Day, and the harvest for that date is defined between October, November, and December. It's precisely in those three months that international climate forecasts anticipate the worst-case scenario in nearly

Marcelo Vallejo on the data, loyalty and hard-won reputation behind one of the flower industry's most trusted breeding houses Ecuador's flower exports have nearly doubled in six years, and few breeders have ridden that wave as confidently as DeRuiter. We sat down with Marcelo Vallejo to find out what's really behind the growth: rigorous data, boots-on-the-ground relationships, and a refusal to oversell a variety that hasn't earned it. How has the market evolved in recent year

1.- INTRODUCTION Ecuadorian floriculture represents one of the country's most demanding agro-export pillars in terms of commercial quality and vase life. Within the phytosanitary framework, gray mold caused by Botrytis cinerea constitutes the biological challenge with the greatest economic impact. This necrotrophic fungus attacks petals and buds during the pre-harvest stage, and its latent mycelia severely infect flowers during maritime and air transit to international market