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Royal De Ruiter presented one of its most captivating innovations at the beginning of 2024: Sunny Days, a variety that illuminates the market with its charm and energy. From its very name, it evokes sunny days, joy, and optimism—sensations that are faithfully reflected in its soft yellow hue, capable of conveying warmth, vitality, and freshness. "The main reason we introduced the variety was because of its impressive transformation in the vase."  At first glance, at the cutti

Plantec's role in the floral industry is simple to say, but not so simple to do: select the best rose varieties in the world and make sure that, year after year, the roses available keep improving. But what exactly does “better” mean when it comes to roses? The answer depends on who you ask. Some people automatically equate better  with bigger  — giant blooms that command attention. Others swear it’s about longer vase life , because nobody wants to watch a bouquet fade faster

In the floriculture industry, every detail matters: from cultivation in the greenhouse to final delivery to the consumer. Among these details, packaging often goes unnoticed, although its impact is enormous. The standardization of flower boxes is not simply a design change; it is a key strategy to optimize logistics, reduce costs, and improve the quality of the final product. 1. Space optimization and cost reduction One of the most evident benefits of standardization is the e

Jaime Troncoso - CEO Thirty years in this business leave their mark. Three decades of relationships have generated something invaluable: the trust of our shareholders, the appreciation and loyalty of our customers, the genuine commitment of our employees, and the constant support of our suppliers. We deeply value each of the relationships we have built throughout this journey led by Alfredo Pallares, who has consolidated a family business with the necessary drive to continue

Today, sustainability is a topic everyone talks about — a requirement that has become part of the common discourse. Yet, in practice, it’s not always easy to put into action. In agricultural sectors such as floriculture, sustainability goes far beyond meeting standards: it requires a profound transformation of production processes, business philosophy, and how success is measured. In Ecuador, we have witnessed many examples of companies that have embraced this challenge with

By Stefany Hidalgo – BASC Pichincha In today's dynamic world, where everything moves, changes, and connects in a matter of seconds, trust has become any company's most valuable asset. Without trust, there are no sustainable relationships, lasting alliances, or genuine growth. In this context, BASC (Business Alliance for Secure Commerce) has built a solid path toward a business culture based on legality, transparency, and supply chain security. Since its creation, BASC has tra