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By Caridad Sáenz – Editor-in-chief Ecuador y sus flores Ecuador produces some of the best roses in the world. That is not marketing — it is a well-documented fact backed by the country's unique geography, altitude, and decades of floriculture expertise. No other origin consistently delivers the stem quality, head size, and vase life that Ecuadorian farms do. This October, that place becomes even more special. Expo Flor Ecuador 2026 returns to Quito, and with it comes one of

At the heart of modern floriculture, where tradition meets innovation, a proposal emerges that redefines the way we understand flowers. Infinity Breeding is a proudly Ecuadorian brand that, from its very essence, carries a clear message: Unlimited Innovation. Talking about Infinity Breeding is not only talking about flowers. It is talking about science, constant observation, and a relentless pursuit to create something that goes beyond the visual and connects with human emoti

Ing. Andrés Jaramillo P. Research and Development Department Agrocelhone del Ecuador Cía. Ltda. Introduction Success in floriculture production depends on a dynamic root system that ensures efficient nutrition, solid anchorage, and resistance to abiotic stress. The Research and Development Department of Agrocelhone del Ecuador Cía. Ltda. presents this study to demonstrate how MOREROOTS transforms root architecture, directly impacting stem firmness, uniformity, and producti

In recent years, flowers have taken on a new role—one that extends far beyond tradition. No longer reserved primarily for milestones or formal gestures, fresh florals are being integrated more into everyday routines, particularly among Millennial and emerging Gen Z audiences. This reflects more than a change in purchasing behavior; it signals an ongoing redefinition of how people seek moments of comfort, self-expression, and connection. This evolution is rooted in the broader

The commercial representation of floral varieties is not merely a distribution agreement; it is, above all, a statement of market vision. Since De Ruiter took on the representation of Jan Spek Rozen — a Dutch breeder with over a century of history — the commitment has been clear: to anticipate a global demand that today calls for unusual forms, high-durability petals, and a distinct varietal identity. A portfolio built on technical distinction The first criterion for inclusio

1. How do you define the role of commercial management at a premium flower farm like Josarflor, and which decisions have the greatest impact on the business? Commercial management at a premium farm like Josarflor plays a strategic role that goes far beyond sales. Its primary function is to connect the farm's production capabilities with international market opportunities, ensuring profitability, sustainability, and brand positioning. The most impactful decisions typically inv