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How genetic innovation defines Ecuador’s competitiveness in the global floral market By: Editorial Team Ecuador y sus flores Behind every Ecuadorian rose that reaches a florist in New York, a shop in Amsterdam, or a supermarket in Tokyo, there is a process involving years of genetic research, trait selection, and a strong commitment to innovation. Ecuadorian floriculture does not compete solely on price or volume—its true competitive advantage lies in the genetic quality of i

Friday april 24, 2026 Ecuador’s shipments for Mother’s Day are in full swing, with ocean consignments having departed as early as week 15. Visits to farms across the country confirm an exceptional production season: fields are overflowing with flowers, and growers report volumes that reflect an excellent recovery following the Valentine’s cycle. It is worth noting that weather conditions in recent weeks have been variable—temperatures reaching up to 28°C and heavy rainfall of

FLORAL INDUSTRY FORUM · APRIL 2026 What the US and European data really tell exporters right now Compiled from presentations by Kate Penn (SAF), Marco Groot (Hilverda De Boer / FM Group), Bill Schafer (Schaffer Designs), Sahid Nahim (New Bloom Solutions), Rodrigo Leiva (Sunshine Bouquet), Nicholas Chany (Rosaprima) & Victor Van Dijk (FM Group) The global floriculture industry gathered this week for a forum that cut through the noise and delivered the numbers every marketer an

Carbon footprint management has become a strategic pillar for the competitiveness of Ecuadorian floriculture in international markets. During the conference “Carbon Footprint Management in the Floriculture Sector,” Dalton Vasco, together with Carlos Villavicencio and Marco León, presented a technical and managerial analysis of the quantification, reduction, and offsetting of greenhouse gas (GHG) emissions, with emphasis on measurable data, international standards, and a case

FDC 2027 to Be Held at the Miami Airport Convention Center (MACC) Miami, FL — March 4, 2026 — The Wholesale Florist & Florist Supplier Association (WFFSA) announced today that the 2027 Floral Distribution Conference (FDC) will take place at the Miami Airport Convention Center (MACC) in Miami, Florida. The announcement was made during the WFFSA Business Session at FDC 2026 by WFFSA President Fredrick Melero, Choice Farms, who shared the news with attendees gathered for the co

Miami, FL — March 2, 2026 — The Wholesale Florist & Florist Supplier Association (WFFSA) proudly announced the winners of the 2026 Floral Xcellence Awards during its Opening Reception at the Floral Distribution Conference (FDC) in Miami this evening. Now in its second year, the Floral Xcellence Awards continue to celebrate innovation, quality and excellence across the global floral supply chain. This year’s competition featured 50 entries, showcasing outstanding varieties fr