WFFSA Announces Winners of 2026 Floral Xcellence Awards at Floral Distribution Conference

Miami, FL — March 2, 2026 — The Wholesale Florist & Florist Supplier Association (WFFSA) proudly announced the winners of the 2026 Floral Xcellence Awards during its Opening Reception at the Floral Distribution Conference (FDC) in Miami this evening.

Now in its second year, the Floral Xcellence Awards continue to celebrate innovation, quality and excellence across the global floral supply chain. This year’s competition featured 50 entries, showcasing outstanding varieties from breeders and growers around the world.

The 2026 Floral Xcellence Award winners are:

Breeder Xcellence Award: CLOUD NINE – Chrysanthemum (Icon Selections)

Rose Grower Xcellence Award: Kora™ from Danziger (Dan Flower Farm)

Spray Rose Grower Xcellence Award: Spray Rose “Fibonacci Yantra” from Genviv (Esmeralda Farms)

Garden Rose Grower Xcellence Award: Garden Rose, Tie Dye from Choice Farms

Filler Grower Xcellence Award: Million Daisy™ Gypsophila from Danziger (Dan Flower Farm)

Other Variety Xcellence Award: Chrysanthemum Tamarindo from Royal Van Zanten

Entries were evaluated onsite by a panel of industry judges based on criteria including innovation, quality, market potential and overall excellence. Today, attendees also had the opportunity to view all entries displayed prominently in the Exhibit Hall foyer, and they will be displayed throughout the entire duration of the conference.

The Floral Xcellence Awards are proudly sponsored by Proflora 2027 and Flowers of Colombia by Asocolflores, whose continued partnership supports the recognition of excellence and advancement within the global floral industry.

One final award remains to be decided. The Member Favorite Award, the only category voted on exclusively by WFFSA members attending FDC, will be announced during the WFFSA Business Session on Wednesday, March 4. This release will be updated at that time to include the Member Favorite winner.

The Floral Distribution Conference brings together wholesalers, suppliers and industry partners for education, networking and business development, serving as a catalyst for collaboration across the floral community.