30 Years of Passion: When Family Tradition Blooms

In December 1995, when Alfredo Pallares planted the first seed of what is now La Rosaleda, he could hardly imagine the extraordinary journey his family dream would take. Three decades later, this is not just a story of growth, but of constant transformation, commitment to quality, and a deep connection to the land.

This year promises to be a turning point for the company. With the maturity that comes from years of experience and the vision of a new generation, they are  literally preparing to expand their horizons: four more hectares will be added to their current extension, representing more than just physical growth, but a testament to confidence and projection.

What distinguishes this company is not only its ability to grow, but its constant pursuit of excellence. Pioneers in ecological dyeing techniques, they have turned sustainability into an art. Each rose is not just a product, but a message of environmental responsibility and respect for those who make its existence possible.

The selection of new varieties is not casual. Their focus has been to seek roses that represent their personality. Bright colors and large buds have characterized the varieties they offer, with practices that care for both workers and the planet.

Thirty years are not built with hectares and technology alone. They are built with relationships. Customers who have accompanied this journey for more than two decades are the true testimony of a company that does not just sell flowers, but cultivates connections.

Throughout this year, we invite you on a journey through the history of this company. Each edition of The Flowers of Ecuador will reveal a chapter, an anecdote, a moment that defines what they are today. From interviews with its founder to the voices of a new generation taking the reins, including testimonials from workers and customers.

Join us on this journey through the 30 years of La Rosaleda.