Why we should buy flowers: The strategic importance of sustainable practices.

For Nevado Roses, a leading company in the production and export of high-quality roses, sustainability represents much more than a market trend: it is a fundamental pillar that strengthens its long-term economic, social, and environmental viability.

The implementation of sustainable practices allows the company to offer a premium product that not only respects the environment, but also generates a positive impact and builds trust with clients around the world.

For Nevado Roses, sustainability is fundamental for innovation and business growth. By promoting fair and responsible practices, not only do new business opportunities emerge, but they also contribute to environmental preservation, optimize resource use, improve working conditions, and strengthen corporate social responsibility.

The place where each new talent discovers the processes and prepares to be an active part of the team.

 

The Deep Meaning of Being a Sustainable Company

For the Nevado team, being a sustainable company means achieving a perfect balance between profitability, social responsibility, and environmental care. This philosophy goes beyond simple regulatory compliance; it's about generating a long-term positive impact that benefits all involved stakeholders.

Nevado's sustainability vision focuses on doing things responsibly. This means producing high-quality roses without harming nature, while actively caring for the people who are part of the organization. For workers, this translates into safe conditions, health opportunities, and possibilities for professional and personal growth.

This comprehensive approach recognizes that a truly sustainable company not only improves its market reputation, but also builds a more prosperous future for all its employees, the local community, and the environment.

Nevado Roses has developed a wide range of sustainable projects that reflect its genuine commitment to corporate responsibility. Among the most notable initiatives is the Fair Trade certification, which guarantees fair working conditions and contributes to local social and economic development.

Nevado Roses employee in post-harvest

Particularly significant is the use of biological inputs, which has allowed replacing the use of harsh chemicals. This transition, supported by international certifications, has been complemented with social projects co-financed by FAIRTRADE.

Obtaining environmental certifications like Rainforest Alliance represents the company's largest sustainable project, establishing rigorous standards that ensure ecosystem protection while maintaining excellence in rose production.

Throughout these months we will be delving deeper into each sustainability project at Nevado Roses, a clear example of why we should buy flowers.

Each flower we buy is a contribution to the development of thousands of people involved in the industry, to their professional and personal development, and a contribution to practices that care for and protect the environment.