Ecuador's Floral Industry and Trump's Tariffs: A Path Forward

Ecuador's flower industry is facing a significant challenge with the tariffs imposed by the Trump administration, but recent political developments have opened new possibilities for resolution.

With Daniel Noboa's election as Ecuador's president on April 13, the country has secured an opportunity to advance diplomatic dialogues with the United States. This political stability creates a favorable environment for addressing trade barriers affecting Ecuador's vital flower export sector.

The Ecuadorian flower industry currently faces substantial tariffs from the United States:

• 6.8% on roses

• 6.5% average on other flower varieties

These tariffs have impacted the competitiveness of Ecuador's flowers in the American market, one of its most important export destinations.

According to Expoflores, Ecuador's Flower Exporters Association, the country has established a clear roadmap to address these trade barriers: Remove the current surcharge by September 2025, engage in sectoral negotiations specifically targeting flower tariffs, complete elimination of the 6.8% tariff on roses and the 6.5% average tariff on other flowers.

Ecuador's floriculture industry has demonstrated remarkable solidarity in facing these challenges. The sector is working collectively toward sustainable development and global market access.

"Our objective is to bring the world's finest flowers to every corner of the globe, and we're committed to making this increasingly accessible," states the industry's collective position.

The flower industry remains one of Ecuador's most important non-oil export sectors, renowned worldwide for its exceptional quality and variety. With coordinated efforts between government and industry stakeholders, Ecuador is positioned to overcome these trade barriers and strengthen its presence in the global flower market.