The Savings Plan: Supporting Community Economics in Flores Verdes

Social Responsibility as a Priority at Flores Verdes

In a business world increasingly conscious of its social impact, Flores Verdes has established itself as an outstanding example of corporate social responsibility. This floriculture company, recognized for producing more than 100 premium varieties of roses and summer flowers under certified sustainability practices, has demonstrated that commercial success and employee wellbeing can go hand in hand.

With 270 employees who form the heart of its operation, Flores Verdes has implemented innovative initiatives that transcend the traditional workplace, positively impacting the quality of life of its workers and their families.

The Flores Verdes workforce reflects the diversity and stability that characterize companies committed to their people. With 117 women and 163 men, the company has achieved a gender balance that demonstrates its inclusive approach. Even more impressive is the loyalty of its staff: 33% of its workers (92 people) have remained with the company for more than five years, while 19% (54 people) have more than a decade of seniority.

This retention is the result of comprehensive policies that recognize employees as the organization's most valuable asset.

Origin and philosophy of the program

More than ten years ago, Flores Verdes made a decision that would mark its business philosophy: creating a savings and credit plan designed specifically for its employees. This program was born from a deep understanding that workers' financial stability is fundamental to their overall wellbeing and, by extension, to the company's success.

Program Operation

The plan operates under principles of flexibility and accessibility. Workers have the freedom to decide the monthly amount they wish to allocate to the savings fund, thus adapting to the different economic realities of each employee.

This financial autonomy is complemented by the possibility of accessing loans of up to twice the amount saved, all at significantly lower interest rates than market rates.

The program has proven to be much more than a financial initiative; it is a tool for social transformation. Employees have found in this plan a solution to cover fundamental needs such as food, housing, health, education, and acquisition of essential goods. This accessibility to financial resources has significantly reduced stress related to personal financial management, creating a more stable and productive work environment.

 

Social Responsibility as a Business Strategy

For Flores Verdes, social responsibility is not a complement to its commercial activity, but a fundamental pillar of its business model.

The company has understood that investing in employee wellbeing generates tangible and intangible benefits that are reflected in all aspects of the operation.

Flores Verdes' strategy has created a virtuous circle: employees who feel valued and supported develop greater commitment, productivity, and enthusiasm in their daily work. This sense of belonging translates into lower staff turnover, greater efficiency and quality in production processes, and ultimately, excellence in products for customers.

The Flores Verdes case demonstrates that corporate social responsibility can take innovative and specific forms according to the needs of the work environment. Instead of limiting itself to generic programs, the company identified a concrete need — financial stability — and developed a personalized solution.

The savings program illustrates how social responsibility initiatives can be economically sustainable. By facilitating access to credit for its own employees, the company keeps resources within its ecosystem, creating a self-sustaining model that benefits all parties.

Family and Community Impact

The program's benefits transcend the individual sphere, positively impacting workers' families and, by extension, the communities where they live. This multiplying dimension of social impact exemplifies how companies can be agents of positive social change.

With more than a decade of experience implementing the savings plan, Flores Verdes is in a privileged position to continuously evaluate and improve this initiative. The accumulated experience allows for identifying new opportunities for social impact and refining existing programs.

The experience of this floriculture company teaches that when organizations genuinely invest in their people, the results transcend traditional financial metrics. More committed teams are built, communities are strengthened, and a solid corporate reputation is established based on authentic values.

In a global context where consumers and stakeholders increasingly demand social commitment from companies, Flores Verdes positions itself as a leader that not only talks about social responsibility, but lives it day by day through concrete actions that transform lives.