The Green Soul of Josarflor

Today, sustainability is a topic everyone talks about — a requirement that has become part of the common discourse. Yet, in practice, it’s not always easy to put into action. In agricultural sectors such as floriculture, sustainability goes far beyond meeting standards: it requires a profound transformation of production processes, business philosophy, and how success is measured. In Ecuador, we have witnessed many examples of companies that have embraced this challenge with true conviction, making sustainability the core of their management and an opportunity to evolve toward a more responsible and enduring model.

In the heart of Cayambe, a true example of sustainable responsibility blooms: Josarflor. For this farm, growing flowers is not only about producing beauty — it’s about cultivating respect for life, harmony with nature, and well-being for local communities.

Their approach to sustainability is not a passing trend; it is the very soul behind every decision. From the efficient use of resources to the care of every employee, Josarflor has built a responsible production model that positions it as a benchmark of good practices in Ecuador’s floriculture industry.

Josarflor’s commitment to the planet and its people is backed by international certifications that validate every one of its processes:

• Carbono Neutro (Carbon Neutral), demonstrating its effort to measure, reduce, and offset emissions — generating a positive impact in the fight against climate change.

• Florverde® Sustainable Flowers, ensuring ethical, fair, and safe cultivation where people’s well-being is as important as the quality of the flowers.

BASC, guaranteeing transparency, reliability, and respect throughout the entire trade chain, protecting the integrity of every shipment.

Beyond certifications, the results are tangible: stronger, more vibrant, and longer-lasting flowers grown in an environment where ecological and human balance are priorities. The recent installation of solar panels in the cold rooms, warehouses, and reception areas marks another step toward energy self-sufficiency.

Today, nearly 38% of Josarflor’s electricity consumption comes from clean energy, significantly reducing its carbon footprint and proving that respect for nature can be integrated into every corner of the business.

LSustainability also shines through in its social impact. Each flower is the result of work that dignifies people, protects jobs, and promotes development in the community. For Josarflor, the well-being of its people is inseparable from the quality of its products.

By prioritizing these practices, the company shows that it understands sustainability is not just a box to check or a fashionable topic — it is a necessity and the only path to truly grow and make a difference. These principles are reflected in the consistent quality of its flowers, timely deliveries, and efficient planning systems that ensure commitments are met and results remain exceptional.

Social and corporate responsibility can be seen in real form across Ecuador’s rose farms — and Josarflor stands as a living example of that. At Josarflor, every rose that leaves its fields carries with it a story of respect, innovation, and love for life, proving that Ecuadorian flowers can cultivate beauty and hope at the same time.