<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Ecuador y sus flores]]></title><description><![CDATA[Somos el portal de flores más completo en cual podrás encontrar todo sobre el mundo florícola.]]></description><link>https://www.ecuadorysusflores.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 13 Nov 2026 18:43:02 GMT</lastBuildDate><atom:link href="https://www.ecuadorysusflores.com/es/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Trust is the real product]]></title><description><![CDATA[Marcelo Vallejo on the data, loyalty and hard-won reputation behind one of the flower industry's most trusted breeding houses Ecuador's flower exports have nearly doubled in six years, and few breeders have ridden that wave as confidently as DeRuiter. We sat down with Marcelo Vallejo to find out what's really behind the growth: rigorous data, boots-on-the-ground relationships, and a refusal to oversell a variety that hasn't earned it. How has the market evolved in recent years, and how has...]]></description><link>https://www.ecuadorysusflores.com/post/trust-is-the-real-product</link><guid isPermaLink="false">6adbb5116a02e03090665f3e</guid><pubDate>Fri, 23 Oct 2026 19:35:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5f5f65_b3df9418603d44189ff93279406b9887~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ecuador y sus Flores</dc:creator></item><item><title><![CDATA[La confianza es el verdadero producto]]></title><description><![CDATA[Marcelo Vallejo habla sobre los datos, la lealtad y la reputación construida a pulso detrás de una de las casas de mejoramiento genético con mayor confianza en la industria florícola. Las exportaciones de flores de Ecuador casi se han duplicado en los últimos seis años, y pocos breeders han acompañado este crecimiento con tanta solidez como DeRuiter. Conversamos con Marcelo Vallejo para conocer qué hay realmente detrás de esta evolución: datos rigurosos, relaciones construidas directamente en...]]></description><link>https://www.ecuadorysusflores.com/es/post/la-confianza-es-el-verdadero-producto</link><guid isPermaLink="false">6adb9d5b5e40b4f1baee7b55</guid><pubDate>Fri, 23 Oct 2026 17:49:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5f5f65_b3df9418603d44189ff93279406b9887~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ecuador y sus Flores</dc:creator></item><item><title><![CDATA[WFFSA Opens Registration for FDC 2027, Unveiling Expanded Conference Experience in Miami]]></title><description><![CDATA[New venue, expanded education and a refreshed conference format bring more opportunities for business, networking and industry collaboration to the 2027 Floral Distribution Conference. Washington, DC – October 1, 2026 – The Wholesale Florist &#38; Florist Supplier Association (WFFSA) has officially opened registration for its 2027 Floral Distribution Conference (FDC), taking place February 28 - March 3, 2027, in Miami, Florida. With a new venue, expanded programming and a refreshed conference...]]></description><link>https://www.ecuadorysusflores.com/post/wffsa-opens-registration-for-fdc-2027-unveiling-expanded-conference-experience-in-miami</link><guid isPermaLink="false">6adb991b5e40b4f1baee7077</guid><pubDate>Fri, 23 Oct 2026 17:30:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5f5f65_df6d4fc6b4bc4429b974772f840d2f38~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ecuador y sus Flores</dc:creator></item><item><title><![CDATA[6.9 million kilos later: PQA’s commitment to floriculture]]></title><description><![CDATA[At PQA, we understand that greenhouse plastic management does not end when plastic leaves the farm. That is where a process begins that must ensure proper and traceable handling and recovery. It all starts with the collection of used plastic by an authorized environmental waste manager, who is responsible for its collection, weighing, and documentation. The material is then transported to PQA’s facility, where its arrival is recorded and the sorting process begins. The plastic goes through...]]></description><link>https://www.ecuadorysusflores.com/post/6-9-million-kilos-later-pqa-s-commitment-to-floriculture</link><guid isPermaLink="false">6ab1839d2c526e33e0f4a9d0</guid><pubDate>Mon, 21 Sep 2026 19:21:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5d9454_c85df58c50034189bafae679ce731173~mv2.jpg/v1/fit/w_1000,h_712,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Mejia</dc:creator></item><item><title><![CDATA[6,9 millones de kilos después: el compromiso de PQA con la floricultura]]></title><description><![CDATA[En PQA entendemos que la gestión del plástico de invernadero no termina cuando este sale de la finca: ahí comienza un proceso que debe garantizar un destino adecuado y trazable. Todo inicia con el retiro del plástico usado, a cargo de un gestor ambiental autorizado que se encarga de la recolección, el pesaje y la documentación. El material llega luego a la planta de PQA, donde se registra su ingreso y comienza la clasificación. Ahí pasa por trituración, molienda y lavado —para eliminar...]]></description><link>https://www.ecuadorysusflores.com/es/post/6-9-millones-de-kilos-despu%C3%A9s-el-compromiso-de-pqa-con-la-floricultura</link><guid isPermaLink="false">6ab1830892bad082c060ab41</guid><pubDate>Mon, 21 Sep 2026 19:20:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5d9454_c85df58c50034189bafae679ce731173~mv2.jpg/v1/fit/w_1000,h_712,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Mejia</dc:creator></item><item><title><![CDATA[NEOFARMS: The essence behind the new name]]></title><description><![CDATA[While the name changes from Nevado Roses to NEOFARMS, what remains intact is the essence, “nearly three decades of commitment to people”.  At NEOFARMS, wellbeing isn't a human resources department: it's a complete architecture, with doctors, psychologists, dentists, and social workers as part of Neofarms' day-to-day team. Quality-of-life monitoring is a fundamental pillar for the company. The numbers prove it. 685 dental appointments (Oct. 2025 – Jul. 2026) 200+ medical appointments per month...]]></description><link>https://www.ecuadorysusflores.com/post/neofarms-the-essence-behind-the-new-name</link><guid isPermaLink="false">6ab182330e4551d575889999</guid><pubDate>Mon, 21 Sep 2026 19:16:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5d9454_d9a7e39cc36749e6a6a721cfe7545795~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Mejia</dc:creator></item><item><title><![CDATA[NEOFARMS: la esencia detrás del nuevo nombre]]></title><description><![CDATA[Mientras el nombre cambia —de Nevado Roses a NEOFARMS—, lo que se mantiene intacto es la esencia: casi tres décadas de compromiso con las personas. La prueba está en las cifras. En NEOFARMS, el bienestar no es un departamento de recursos humanos: es una arquitectura completa, con médicos, psicólogos, odontólogos y trabajadores sociales como parte del equipo del día a día de Neofarms. El monitoreo de calidad de vida es un pilar fundamental para la empresa. Las cifras hablan por sí solas. 685...]]></description><link>https://www.ecuadorysusflores.com/es/post/neofarms-la-esencia-detr%C3%A1s-del-nuevo-nombre</link><guid isPermaLink="false">6ab18171a6d8d9eec9330cbd</guid><pubDate>Mon, 21 Sep 2026 19:14:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5d9454_d9a7e39cc36749e6a6a721cfe7545795~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Mejia</dc:creator></item><item><title><![CDATA[Project Phoenix: How we're transforming post-harvest operations at Naranjo Roses]]></title><description><![CDATA[Phoenix was born out of a very concrete need: to integrate and standardize our post-harvest processes. For years we operated with separate processes across our farms, and that meant duplicated efforts, resources that weren't fully optimized, and an operation that, while it worked, wasn't prepared for the growth pace we've set for ourselves as a group. Phoenix is our answer to that: a centralized post-harvest operation, more efficient, more innovative, and with the capacity to scale alongside...]]></description><link>https://www.ecuadorysusflores.com/post/project-phoenix-how-we-re-transforming-post-harvest-operations-at-naranjo-roses</link><guid isPermaLink="false">6ab180bf0e4551d575889863</guid><pubDate>Mon, 21 Sep 2026 19:10:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5d9454_9a9895fddeea4b46a68cf1e2bd6f16f1~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Mejia</dc:creator></item><item><title><![CDATA[Proyecto Phoenix: Así Estamos Transformando la Poscosecha en Naranjo Roses]]></title><description><![CDATA[Phoenix nace de una necesidad muy concreta: integrar y estandarizar nuestros procesos de poscosecha. Durante años operamos con procesos separados entre nuestras fincas, y eso significaba duplicidad de esfuerzos, recursos que no se optimizaban del todo y una operación que, aunque funcionaba, no estaba preparada para el ritmo de crecimiento que nos hemos propuesto como grupo. Phoenix es nuestra respuesta a eso: una poscosecha centralizada, más eficiente, más innovadora y con la capacidad de...]]></description><link>https://www.ecuadorysusflores.com/es/post/proyecto-phoenix-as%C3%AD-estamos-transformando-la-poscosecha-en-naranjo-roses</link><guid isPermaLink="false">6ab1800108b6eb7bb453b2b9</guid><pubDate>Mon, 21 Sep 2026 19:08:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5d9454_9a9895fddeea4b46a68cf1e2bd6f16f1~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Mejia</dc:creator></item><item><title><![CDATA[Why temperature precision is a commercial issue, not just an agronomic one]]></title><description><![CDATA[For flower buyers, a rose's stem length, bud size, color, and vase life are commercial specifications long before they are botanical outcomes. Behind every one of those specifications sits a variable that growers can influence but never fully control: temperature. In Ecuador's diverse growing regions, understanding how temperature variability is managed has become as relevant to sourcing decisions as variety selection itself. Climate is harder to predict — so growers plan by physiology, not...]]></description><link>https://www.ecuadorysusflores.com/post/why-temperature-precision-is-a-commercial-issue-not-just-an-agronomic-one</link><guid isPermaLink="false">6ab17f8f5f9785970a0feb5e</guid><pubDate>Mon, 21 Sep 2026 19:04:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5d9454_29208aaf06a141e78f08ae1fa0bb66c3~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Mejia</dc:creator></item><item><title><![CDATA[Por qué la precisión de la temperatura es un asunto comercial, no solo agronómico]]></title><description><![CDATA[Para los compradores de flores, la longitud del tallo, el tamaño del botón, el color y la vida en florero son especificaciones comerciales mucho antes de ser resultados botánicos. Detrás de cada una de estas características existe una variable que los productores pueden manejar, pero nunca controlar por completo: la temperatura. En las distintas regiones productoras de Ecuador, comprender cómo se gestiona la variabilidad térmica se ha vuelto tan relevante para las decisiones de abastecimiento...]]></description><link>https://www.ecuadorysusflores.com/es/post/por-qu%C3%A9-la-precisi%C3%B3n-de-la-temperatura-es-un-asunto-comercial-no-solo-agron%C3%B3mico</link><guid isPermaLink="false">6ab17f078307a7553d25c6fd</guid><pubDate>Mon, 21 Sep 2026 19:03:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5d9454_29208aaf06a141e78f08ae1fa0bb66c3~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Mejia</dc:creator></item><item><title><![CDATA[Incarpalm: 20 years packaging Ecuador’s productive storyA beginning rooted in agriculture]]></title><description><![CDATA[It all began in 2006 with a specific goal: to supply corrugated cardboard packaging to the family banana business that would eventually become Corporación Palmar. What started as a response to a concrete operational need became the foundation of Incarpalm, a company that, two decades later, has established itself as a leading name in Ecuador’s packaging industry and is increasingly expanding its reach into the floriculture sector. Its history cannot be separated from that of Don Euclides...]]></description><link>https://www.ecuadorysusflores.com/post/incarpalm-20-years-packaging-ecuador-s-productive-storya-beginning-rooted-in-agriculture</link><guid isPermaLink="false">6ab17e31bcea254427a65724</guid><pubDate>Mon, 21 Sep 2026 18:59:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5d9454_9f91ef2b93274cb28ecc6fffde204145~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Mejia</dc:creator></item><item><title><![CDATA[Incarpalm: 20 años empacando la historia productiva del Ecuador]]></title><description><![CDATA[Un origen ligado al campo Todo comenzó en 2006, con un objetivo puntual: dotar de empaques de cartón corrugado al negocio bananero familiar que dio origen a lo que hoy es Corporación Palmar. Ese propósito, nacido de una necesidad concreta, se convirtió en el punto de partida de Incarpalm, una empresa que dos décadas después se ha consolidado como referente de la industria cartonera nacional, y cuya trayectoria hoy también roza, cada vez con más fuerza, al sector floricultor. Su historia no...]]></description><link>https://www.ecuadorysusflores.com/es/post/incarpalm-20-a%C3%B1os-empacando-la-historia-productiva-del-ecuador</link><guid isPermaLink="false">6ab17ce68307a7553d25c23e</guid><pubDate>Mon, 21 Sep 2026 18:57:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5d9454_9f91ef2b93274cb28ecc6fffde204145~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Mejia</dc:creator></item><item><title><![CDATA[Rethinking Red: Breeding Beyond the Benchmark]]></title><description><![CDATA[Red does not need an introduction. Reinventing it is another story. For generations, it has been woven into the fabric of floriculture, carrying a significance that extends far beyond any single season or occasion. That familiarity, however, raises the bar for every new variety entering the segment, where reliability and differentiation can matter just as much as the color itself. Behind red’s unmistakable emotional appeal is a practical reality. At farm level, it anchors the assortment,...]]></description><link>https://www.ecuadorysusflores.com/post/rethinking-red-breeding-beyond-the-benchmark</link><guid isPermaLink="false">6ab178e7666cd7baa609568d</guid><pubDate>Mon, 21 Sep 2026 18:36:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5d9454_7b1b040197be417fb8d6c8d3c7b6387b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Mejia</dc:creator></item><item><title><![CDATA[El rojo no necesita presentación. Reinventarlo es otra historia.]]></title><description><![CDATA[Durante generaciones, el rojo ha sido parte esencial de la floricultura, asociado a significados que van mucho más allá de una temporada o una fecha específica. Precisamente por ser un color tan conocido y establecido, cada nueva variedad que entra en este segmento enfrenta un desafío mayor: debe ofrecer confiabilidad, pero también encontrar una forma de diferenciarse. Detrás de su inconfundible carga emocional existe una realidad muy concreta para la producción. A nivel de finca, el rojo es...]]></description><link>https://www.ecuadorysusflores.com/es/post/el-rojo-no-necesita-presentaci%C3%B3n-reinventarlo-es-otra-historia</link><guid isPermaLink="false">6ab1785992bad082c06093b5</guid><pubDate>Mon, 21 Sep 2026 18:34:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5d9454_7b1b040197be417fb8d6c8d3c7b6387b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Mejia</dc:creator></item><item><title><![CDATA[When natural advantage meets the right management: a perfect match]]></title><description><![CDATA[Ecuador's position in global floriculture rests on conditions that are geographic as much as commercial.  Its equatorial location and high-altitude terrain, combined with roughly twelve hours of direct sunlight year-round and a growing cycle with no marked seasons, create the physical basis for flowers of consistent quality and added value.  Behind those conditions, is also a specialized workforce: experience, technical knowledge, and dedication applied to every stage of cultivation. What...]]></description><link>https://www.ecuadorysusflores.com/post/when-natural-advantage-meets-the-right-management-a-perfect-match</link><guid isPermaLink="false">6ab177da3143bbfb88a1e7e2</guid><pubDate>Mon, 21 Sep 2026 18:31:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5d9454_8380c9fbe7454261aa5ed32776ff0f5f~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Mejia</dc:creator></item><item><title><![CDATA[Cuando la ventaja natural se encuentra con la gestión adecuada: una combinación perfecta]]></title><description><![CDATA[La posición de Ecuador en la floricultura mundial parte de una ventaja difícil de replicar: una combinación de geografía, clima y experiencia productiva. La ubicación ecuatorial, la altitud y aproximadamente doce horas de luz solar directa durante todo el año, sumadas a un ciclo de cultivo sin estaciones marcadas, crean condiciones ideales para una producción constante de flores de alta calidad. A esto se suma una fuerza laboral especializada, construida a través de años de experiencia,...]]></description><link>https://www.ecuadorysusflores.com/es/post/cuando-la-ventaja-natural-se-encuentra-con-la-gesti%C3%B3n-adecuada-una-combinaci%C3%B3n-perfecta</link><guid isPermaLink="false">6ab17777b85b920cf89497fe</guid><pubDate>Mon, 21 Sep 2026 18:30:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5d9454_8380c9fbe7454261aa5ed32776ff0f5f~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Mejia</dc:creator></item><item><title><![CDATA[El Niño and Ecuadorian floriculture: The silent threat to Valentine's Day 2027]]></title><description><![CDATA[Ecuador exports more than 500 million dollars a year in flowers and is the world's leading rose exporter. But the most important season on the floriculture calendar doesn't play out in February — it plays out four months earlier. 35% of annual exports depend on Valentine's Day, and the harvest for that date is defined between October, November, and December. It's precisely in those three months that international climate forecasts anticipate the worst-case scenario in nearly eight decades of...]]></description><link>https://www.ecuadorysusflores.com/post/el-ni%C3%B1o-and-ecuadorian-floriculture-the-silent-threat-to-valentine-s-day-2027</link><guid isPermaLink="false">6ab17716dfcacfebea0d5681</guid><pubDate>Mon, 21 Sep 2026 18:28:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5d9454_fe21696aaafa44f19dd95dbec25c1361~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Mejia</dc:creator></item><item><title><![CDATA[El fenómeno de El Niño y la floricultura ecuatoriana: La amenaza silenciosa a San Valentín 2027]]></title><description><![CDATA[Ecuador exporta más de 500 millones de dólares al año en flores y es el primer exportador de rosas del mundo. Pero la temporada más importante del calendario floricultor no se juega en febrero: se juega cuatro meses antes. El 35% de la exportación anual depende de San Valentín, y la cosecha para esa fecha se define entre octubre, noviembre y diciembre. Justo en esos tres meses, el pronóstico climático internacional anticipa el peor escenario posible en casi ocho décadas de registros. Un Niño...]]></description><link>https://www.ecuadorysusflores.com/es/post/el-fen%C3%B3meno-de-el-ni%C3%B1o-y-la-floricultura-ecuatoriana-la-amenaza-silenciosa-a-san-valent%C3%ADn-2027</link><guid isPermaLink="false">6ab176a8703293e42171cb2d</guid><pubDate>Mon, 21 Sep 2026 18:26:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5d9454_fe21696aaafa44f19dd95dbec25c1361~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Mejia</dc:creator></item><item><title><![CDATA[INTERVIEW  ·  DE RUITER Trust is the real product]]></title><description><![CDATA[Marcelo Vallejo on the data, loyalty and hard-won reputation behind one of the flower industry's most trusted breeding houses Ecuador's flower exports have nearly doubled in six years, and few breeders have ridden that wave as confidently as DeRuiter. We sat down with Marcelo Vallejo to find out what's really behind the growth: rigorous data, boots-on-the-ground relationships, and a refusal to oversell a variety that hasn't earned it. How has the market evolved in recent years, and how has...]]></description><link>https://www.ecuadorysusflores.com/post/interview-de-ruiter-trust-is-the-real-product</link><guid isPermaLink="false">6ab175d55f9785970a0fe2f0</guid><pubDate>Mon, 21 Sep 2026 18:23:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5d9454_f197cdf66dd949af9f04d53792c9f5d5~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Mejia</dc:creator></item></channel></rss>